When you're creating a new product one of the most important things is going to be to set it apart from all of the other similar items that are already available on the market. Once you have that edge over the best product or service out there or believe that you have created something totally unique it's time to get out there and market it to the world. One of the best ways of doing this is by showing what your item can do. Consumers believe what they see far more than what they read or hear about. Here are some tips for creating a great product demonstration that really shows off the item you're trying to sell.
Know exactly what message you're trying to relay to potential customers. For some products it's going to be that you're offering a product that has a new feature that no one's ever seen before. For others, you might be selling something that's similar to your competition but at a much better price. Either way, you need to cater your demonstration to show this claim to those watching. That could mean showing that your product really does work as well as the department store brand or it could be to show how easily your item helps clean the house.
Next, examples of actual people using your product successfully are going to be just as important as your personal demonstration. While we have all seen the infomercials that show you how sharp a new blade is or how shiny you can get your car without any effort, people want to see the product being used by others like them. So, you might want to do a little research before staging your demonstration to find people who are already using your product to great success and include these personal accounts into your commercial or demonstration.
Do your best to make your full demonstration interesting and entertaining. You might be the expert on your original design but if you're not a dynamic speaker than you may want to hire someone else to do the product demonstration for you. Whether you are marketing a new design for a new accessory for teenaged girls they need to be interested in order to want to invest in the product.
The last tip is to make everything as clear and simple as possible in your demonstration. While you don't want your presentation to be too plain and boring you also want to get to the point relatively quickly. Make sure you have the proper combination between useful information and that extra spice. You don't want people to miss why your product is special because your presentation was overwhelmed by free samples or hardcore punk.