Any owner of a floral shop or optometry clinic knows that the key to their business is advertising. At Builder's Choice Air Systems for instance, they know that nobody is going to contact them about HVAC work in their home if they don't know about their business. Advertising takes care of that by getting the word out about your business and the products or services you're offering.
Not all businesses, especially small businesses, can afford to have a huge advertising budget and that can lead to such businesses working from a disadvantage when competing against their competitors who are able to afford copious amounts of advertising. There are many dentists or hardware store owners that are in such a boat but luckily for such business owners there are ways in which you can get free advertising for your business.
Yes, we said the word free! So how exactly would you go about receiving advertising for your business that you wouldn't have to pay a dime for? Well, there are actually a number of ways. One method of free advertising would be to write up a press release about your business, whether it's to promote a new hairstyle you just started, or to announce the opening of a new location. Once your press release is finalized send it out to local newspapers, TV stations and radio stations to get them to run it.
Another method of free advertising is to get in touch with local promoters and reporters whenever you're putting on a special event or partaking in some local charity work to have them interview you. That interview will instantly get you free coverage and get the word out about your business without costing you any money.
The Internet is another wonderful place for free advertising and if you utilize it correctly you'll be able to get quite a bit of free press out of it. Social networking is all the rage these days and it doesn't cost anything to set up a Twitter or Facebook account that you can use to promote your business. Millions and millions of people are online everyday, be it to chat with friends or look up information on Wikipedia.org, and if you can tap into just a fraction of that market through your company's Facebook page or Twitter account then you'll be able to spread the word about your company to a whole lot of people.
One last free advertising route you can take is to work with local businesses and advertise throughout your community by placing ads in barber shops, grocery stores, Laundromats, etc. Then you can re-pay them by advertising their company at your storefront. It's a win-win for all parties involved. Now that you know there are free advertising options out there go out and take advantage of them!